The brand appeals to a modern woman who is distinguished by her personality, experiments, and busy life. The combination of tailor craftsmanship, handcrafted decor, an athletic silhouette, inspired by the art of high sewing and modern clothes for sports, determine the brand’s identity.

Having started her career in fashion after conquering the world of ballroom dancing, Anna Arutiunova, 15-time champion of Ukraine and winner of world championships, opened an atelier in Dnypro. Inspired by the brilliant, somewhat theatrical dance costumes Anna Arutiunova chose them as the starting point of her design.